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Xtra Mile Resources



The Counterintuitive Work of Marketing
Welcome back to our Business Development Series for your small business. Take a quick look at our 2-minute video that sets the stage – Magic Feathers and Easy Buttons. Marketing is a generous act of helping someone solve a problem. THEIR PROBLEM! We experienced real Xceleration at XM Brands when we began to internalize the idea that marketing […]

Ross Paterson
Jun 13, 20242 min read


The Starting Point
Our Brand New Business Dev. Series Out Now!(Check out How to Fix “Not Enough Revenue”) I started version 1.0 of XM Performance in 2007. I had the consulting, training, and leadership experience, and my partner brought the marketing and sales know-how. We put some money in the bank, chartered our business, and quickly hired an […]

Ross Paterson
May 30, 20242 min read


I Thought It Would Be Easier
The 3rd of four blogs in our “Not Enough” series. Not Enough Revenue We were working with a 2nd career business owner who had bought into a franchise system. He was struggling with the pain of Not Enough Revenue. Maybe you are familiar with these symptoms; sales significantly lower than projections, negative cashflow forcing a […]

Ross Paterson
Jun 22, 20232 min read


The Stoker
My grandfather traveled back and forth between San Francisco and China as a fireman on a steamship. He was on a team that stoked the fires that kept the steam engines running. Stokers also worked on steam locomotives. The rider on the back of a tandem bicycle is called the stoker. The sole focus of this role is to add power […]

Ross Paterson
Jan 26, 20232 min read
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