TLDR: Don't let cultural fog become your growth ceiling. Stop using corny "wall art" values like 'Integrity' and 'Teamwork'. Instead, define 4-6 sticky, unique principles that truly reflect your company. These phrases must become your operating system, used actively to hire, coach, and make tough decisions (even firing high-performers) to protect the culture you need to scale successfully. KEEP READING for actionable, step-by-step tips, a comprehensive Values tool, and que
