Xtra Mile Resources

When we started this business 20 years ago, I just wanted marketing to work like the manufacturing processes I had led for decades. Input. Action. Result. The frustration I experienced and still struggle with today is that marketing is the most non-linear process in my business. The activities that gave us fruit for two years stop working. Then a random encounter on a bike ride leads to one of our biggest contracts ever. How do we know what to work on? Here are a few things w

According to a study by the Project Management Institute:   Teams focused on three or fewer critical objectives see a  23% higher success rate in project completion than teams managing six or more at once.   If your team has done the SWOT work from last week’s lesson (click HERE to review), it's time to start laying out our strategic work into a plan for 2026. Your tactical/technical teammates are probably scratching their heads right now, overwhelmed while looking at this