Xtra Mile Resources

One of our clients, the founder of a digital marketing agency, had a developer who had been with him since the startup phase. The developer loved working directly with the founder on projects but, as the business grew, opportunities for 1-1 time became rare. The developer’s attitude and motivation quickly tanked. With our coaching, the founder asked him what was going on, and the teammate admitted missing the days when they worked side-by-side. Since this old business model d

Put yourself in a hypothetical new hire’s shoes: You just accepted an offer for a new position, and their leader showed you an audacious vision that pumps you up about where the company is going. You’re laying out your outfit for the first day, excited and nervous to meet the whole team tomorrow. When you walk in, the person you spoke with is nowhere in sight. Everyone is nice, but obviously busy. It’s starting to feel like your presence is more of a mild inconvenience than a

Hiring by gut feeling is a high-risk gamble that puts you in an expensive hole. When you make a bad hire, you pay twice: first in salary, then in turnover. In many industries, that turnover can cost 30% - 50% of the person’s annual salary. Candidates can hide their experience, and owners can exaggerate the opportunity, leading to a mismatch that your team usually sees before you do. Protect your hiring project by implementing a few failsafes to determine if a candidate is goi

How to narrow down candidates and protect you time in hiring

One of our major construction client deals closed in 63 days from first contact. During that time, we listened. We waited. We added value to their most aching pain first. We didn't jump to a pitch or talk about our credentials. For them, reaching out to us felt easy, non-committal, like calling a trusted friend. On our side, a strong process was already in-action. Straight from our 4-R Sales Process (full video on each sales step HERE ), we patiently engaged in the Build the

In the startup/foundation phase, an A+ client is anyone willing to sign a check. But if you take every dollar that walks through the door, you’ll end up with a stressed team and minimal (if any) profit. Get comfortable grading your clients to kill two birds with one stone: refine your business’s ‘ideal client’ profile and track which marketing spokes are actually worth reproducing. Client quality controls your growth. We once spent months finding an EA for a client who foug