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Xtra Mile Resources



The Marketing "Easy Button" Doesn't Exist
When we started this business 20 years ago, I just wanted marketing to work like the manufacturing processes I had led for decades. Input. Action. Result. The frustration I experienced and still struggle with today is that marketing is the most non-linear process in my business. The activities that gave us fruit for two years stop working. Then a random encounter on a bike ride leads to one of our biggest contracts ever. How do we know what to work on? Here are a few things w

Ross Paterson
Jan 221 min read


Can You Even Lead?
Stop the costly cycle of employee turnover and internal dysfunction. The answer isn't who you hire, but how you train your managers....

Ross Paterson
Sep 4, 20252 min read


Cheap, Fast, & Easy
Stop investing in temporary, transactional training that wastes money and fails to solve your team's deep-rooted problems. Pivot to a...

Ross Paterson
Jul 31, 20252 min read


A Prescription for Clearing the Fog
Check out our latest Xtra Mile Pharmacy video below and identify the symptoms that are causing fog on your team.

Ross Paterson
May 15, 20251 min read
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