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Xtra Mile Resources



Sales Isn't Linear, But We Have a Process
One of our major construction client deals closed in 63 days from first contact. During that time, we listened. We waited. We added value to their most aching pain first. We didn't jump to a pitch or talk about our credentials. For them, reaching out to us felt easy, non-committal, like calling a trusted friend. On our side, a strong process was already in-action. Straight from our 4-R Sales Process (full video on each sales step HERE ), we patiently engaged in the Build the

Ross Paterson
Feb 191 min read


Your Personal Network Cannot Sustain a Strong Pipeline in 2026
Hard XM Truth 💊: If you don’t want to learn Marketing and Sales, you should probably go work for someone who does. Coming fresh off strategic planning in time for the new year (if you haven't yet, check out our full Youtube series HERE ), we're focusing the next few weeks on the fundamentals of Business Development for Business Owners. The evolution from startup to foundation-building depends on revenue growth xceleration. And we can’t sustain the next level of revenue for

Ross Paterson
Jan 151 min read
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