Xtra Mile Resources

When we started this business 20 years ago, I just wanted marketing to work like the manufacturing processes I had led for decades. Input. Action. Result. The frustration I experienced and still struggle with today is that marketing is the most non-linear process in my business. The activities that gave us fruit for two years stop working. Then a random encounter on a bike ride leads to one of our biggest contracts ever. How do we know what to work on? Here are a few things w

The fastest way to kill momentum in a growing business? Run out of people right when your revenue expansion is creating new opportunities. If you’ve done the work to build your Quarterly Plan  (insights into how HERE ), you know where you're going. But if you don't have enough of the right people, with the right training, in the right positions, that plan will likely fall apart before April. Question 6:  Who Does What? Now, imagine your business has doubled. Draw out the org

According to a study by the Project Management Institute:   Teams focused on three or fewer critical objectives see a  23% higher success rate in project completion than teams managing six or more at once.   If your team has done the SWOT work from last week’s lesson (click HERE to review), it's time to start laying out our strategic work into a plan for 2026. Your tactical/technical teammates are probably scratching their heads right now, overwhelmed while looking at this

Would it sting to know your team is whispering, “There’s no point to any of this”? This feeling could be circulating right now, behind closed doors and around the water cooler. Lacking motivation is actively draining your team's energy and desire to give their best every day. We worked with a finance firm that kept losing people. The founder was confused: he had great benefits and ran a relaxed office with lots of freedom. But his problem wasn't about the strong environment h