If you are a business owner, you are in SALES. Rejection is a natural part of sales. Even the best salespeople fear rejection. The difference is: top sales generators stop hiding behind excuses. They show up with confidence by Unpacking their Head Trash and Adopting an Effective Sales Process . “No one wants to be SOLD, but everyone loves to buy.” -Jeffrey Gitomer, The Little Red Book of Sales On top of rejection, sales brings additional Head Trash because of how we have bee