Don't Wait for Referrals - Bait your friend’s hooks and catch ‘em!
- Ross Paterson
- 1 day ago
- 1 min read
We ask this same question in our feedback forms, 1-1 conversations, and post-workshop check-ins. If you've served well and relieved the pain for your clients, then referrals have the potential to be your strongest source of new business. That's why asking for a warm introduction is a built-in part of our process – we don’t want to miss the best opportunities we just haven't met yet.
XTRA MILE TRUTH: Your clients, fans, and referral partners want to see you grow, but they're busy, buried, and usually don’t have the right language. Make it as easy for them to give you referrals. Send a 2-3 sentence email blurb they can copy, paste, and send to high-quality prospects. Below is a real sample we use often:
Check out the full video HERE for more referral strategies that will keep our pipeline full.
If you're waiting for referrals to happen to you, you're underestimating the effectiveness of a warm introduction from a raving client. Hoping for fish to jump into the boat that is still on the ramp is lazy selling.
This wraps up our Biz Dev for Business Owners series. You can watch the full playlist HERE. We covered Marketing, Prospecting, Sales, and Referrals: the four engines that drive revenue growth. If your pipeline is inconsistent or underwhelming, go back through it. The breakthrough is probably simpler than you think.
Comments