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Xtra Mile Resources



Don't Wait for Referrals - Bait your friend’s hooks and catch ‘em!
We ask this same question in our feedback forms, 1-1 conversations, and post-workshop check-ins. If you've served well and relieved the pain for your clients, then referrals have the potential to be your strongest source of new business. That's why asking for a warm introduction is a built-in part of our process – we don’t want to miss the best opportunities we just haven't met yet. XTRA MILE TRUTH: Your clients, fans, and referral partners want to see you grow, but they're

Ross Paterson
1 day ago1 min read


Sales Isn't Linear, But We Have a Process
One of our major construction client deals closed in 63 days from first contact. During that time, we listened. We waited. We added value to their most aching pain first. We didn't jump to a pitch or talk about our credentials. For them, reaching out to us felt easy, non-committal, like calling a trusted friend. On our side, a strong process was already in-action. Straight from our 4-R Sales Process (full video on each sales step HERE ), we patiently engaged in the Build the

Ross Paterson
Feb 191 min read


Three-Pronged Antidote for Sales Stigma
If you are a business owner, you are in SALES. Rejection is a natural part of sales. Even the best salespeople fear rejection. The difference is: top sales generators stop hiding behind excuses. They show up with confidence by Unpacking their Head Trash and Adopting an Effective Sales Process . “No one wants to be SOLD, but everyone loves to buy.” -Jeffrey Gitomer, The Little Red Book of Sales On top of rejection, sales brings additional Head Trash because of how we have bee

Ross Paterson
Feb 121 min read


Your Personal Network Cannot Sustain a Strong Pipeline in 2026
Hard XM Truth 💊: If you don’t want to learn Marketing and Sales, you should probably go work for someone who does. Coming fresh off strategic planning in time for the new year (if you haven't yet, check out our full Youtube series HERE ), we're focusing the next few weeks on the fundamentals of Business Development for Business Owners. The evolution from startup to foundation-building depends on revenue growth xceleration. And we can’t sustain the next level of revenue for

Ross Paterson
Jan 151 min read
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