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Xtra Mile Resources



Your Personal Network Cannot Sustain a Strong Pipeline in 2026
Hard XM Truth 💊: If you don’t want to learn Marketing and Sales, you should probably go work for someone who does. Coming fresh off strategic planning in time for the new year (if you haven't yet, check out our full Youtube series HERE ), we're focusing the next few weeks on the fundamentals of Business Development for Business Owners. The evolution from startup to foundation-building depends on revenue growth xceleration. And we can’t sustain the next level of revenue for

Ross Paterson
21 hours ago1 min read


Your Company's Unwritten Future/Vision is Holding Back the Whole Team
The danger of NO VISION is that your team scatters and works in silos. Without a clear, long-term destination, you're all just driving without a map. This is why low buy-in often precedes high turnover : when people can’t see the big picture and the end game, they stop showing up fully. Vision is the story of where you are going . And here is where most growing businesses stall: they mistake tactical goals for Vision. As owners, it has to be our job to connect the team’s d

Ross Paterson
Nov 24, 20252 min read


Stop Hanging Posters: Your 3-Step Plan for Values That Actually Work
TLDR: Don't let cultural fog become your growth ceiling. Stop using corny "wall art" values like 'Integrity' and 'Teamwork'. Instead, define 4-6 sticky, unique principles that truly reflect your company. These phrases must become your operating system, used actively to hire, coach, and make tough decisions (even firing high-performers) to protect the culture you need to scale successfully. KEEP READING for actionable, step-by-step tips, a comprehensive Values tool, and que

Ross Paterson
Nov 14, 20253 min read


The CEO's First Job: Answering ‘Why Are We Here?’
Would it sting to know your team is whispering, “There’s no point to any of this”? This feeling could be circulating right now, behind closed doors and around the water cooler. Lacking motivation is actively draining your team's energy and desire to give their best every day. We worked with a finance firm that kept losing people. The founder was confused: he had great benefits and ran a relaxed office with lots of freedom. But his problem wasn't about the strong environment h

Ross Paterson
Nov 7, 20251 min read
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