Your Company's Unwritten Future/Vision is Holding Back the Whole Team

The danger of NO VISION is that your team scatters and works in silos. Without a clear, long-term destination, you're all just driving without a map. This is why low buy-in often precedes high turnover: when people can’t see the big picture and the end game, they stop showing up fully.

Vision is the story of where you are going. And here is where most growing businesses stall: they mistake tactical goals for Vision. As owners, it has to be our job to connect the team’s daily tasks to clear and compelling shared ambition.

Your Vision Story should include the tangibles (revenue, growth), but the souls of your teammates will light up when you include the intangibles (what the culture feels like) and the legacy impact. CLICK HERE for a Vision Story Outline to get started. Focus on the strategic questions that define the story and protect your culture:

• The Litmus Test: Does your Vision Story pass inspire engagement? We coach our clients to develop an Annual Vision that is detailed, measurable, and consolidated into 3 - 4 powerful themes that quickly focus the team's attention.
  

• The Delusion Trap: We have to dream big. But if we create delusional goals that our team can't see and believe, we are sabotaging ourselves. Delusion costs you the best players first.
  

• The Alignment Principle: Are you weighing in not only the business, but also the individual humans on your team and the market and communities where you serve? When you masterfully align all of these areas, you give everyone the motivation to get in and row together.

Once your Vision answers the question Where are we going? The next question Strategic Planning should answer is Where are we now? Tune in next week for the full team engagement process known as a SWOT assessment.